Crafting Narrative That Moves Minds & Markets
LILAH MOONEY
WRITER | CREATIVE STRATEGIST | CURATOR | CULTURAL & NARRATIVE ANALYST
Narrative & Poetic Writing
Emotion-driven narratives that connect psychology, culture, and storytelling to make people feel something real.
Brand Story & Voice DeckCOMING SOON
Strategic storytelling that gives your brand a living voice and a mythology people believe in.
narrative analysisCOMING SOON
Deconstructing story to reveal the psychology, symbolism, and cultural codes beneath it.
Creative Concept / Campaign TreatmentCOMING SOON
Where story and strategy collide; concepts that make brands and creative projects impossible to ignore.
Speculative Rewrite / Character Re-imaginingCOMING SOON
Reframing story worlds through psychology, symbolism, and imagination.
Cultural Essay / Media Myth BreakdownCOMING SOON
Dissecting media, myth, and modern storytelling through the lens of psychology and culture.
About Me
I craft stories that make people stop scrolling and start caring. From original works to brand narratives, I specialize in translating ideas into compelling content: about pages, posts, scripts, mini treatments, and strategic copy.I dive into the psychology behind storytelling, exploring character motives, symbolic meaning, and cultural impact across TV, film, books, and digital media. I create story and character breakdowns, re-imagined narratives, speculative rewrites, and cultural essays that uncover what makes stories resonate.Currently, I write cultural analysis and narrative breakdowns for The Half-Light Letters, unpacking the deeper mechanics of story, character, and symbolism. My work also appears on Substack, where I explore narrative psychology and media myth-making.I’m open to select collaborations, freelance ghostwriting, commissioned projects, and ongoing retainer partnerships; helping brands and creators tell stories that stick.
Work With Me
Ready to build something memorable? Let’s start the conversation.
Narrative & Poetic Writing
My narrative writing lives at the intersection of art and analysis; where character psychology meets cultural rhythm. I write stories that move people, translating emotional truth into narrative form. Whether developing original creative work or writing for brand campaigns, I craft language that’s cinematic, grounded, and psychologically resonant.Each piece explores the hidden architecture of emotion and meaning; designed not just to be read, but remembered.
Brand Story/Voice-tone Deck
* COMING SOON *
Every brand has a psychology, whether it’s defined or not. I build brand stories and voice systems that articulate that inner world, aligning language, tone, and emotion with your audience’s subconscious triggers.My process blends cultural insight and narrative psychology to create voice decks and brand stories that sound unmistakably you. Because the most memorable brands aren’t just seen, they’re felt.
narrative analysis
* COMING SOON *
My narrative analyses break stories open from the inside out. I explore how structure, archetype, and symbolism shape audience response and why certain narratives embed themselves in the collective psyche.From screen to scroll, I study how story communicates emotion across mediums, offering breakdowns that merge narrative theory, mythic pattern, and cultural psychology.It’s equal parts art and autopsy, mapping what makes a story unforgettable
Creative Concept / Campaign Treatment
* COMING SOON *
Every campaign begins with an idea that feels inevitable once you hear it. I create concepts and short-form treatments rooted in psychology, culture, and emotional truth.These ideas become the foundation for campaigns, scripts, and story-based marketing that actually moves people.It’s not about selling; it’s about storytelling with intent. Concepts built to resonate, spread, and stick.
Speculative Rewrite / Character Re-imagining
* COMING SOON *
I take existing stories and rebuild them through a sharper lens. Rewriting characters, altering arcs, and reshaping narrative meaning.Each speculative rewrite or character re-imagining explores deeper motives, mythic parallels, and emotional tension to reveal what could have been.It’s an exercise in creative psychology and narrative innovation; a way of excavating story potential and exploring alternate truths beneath familiar plots.
Cultural Essay / Media Myth Breakdown
* COMING SOON *
These essays explore how media shapes belief and how story shapes identity. I analyze film, television, digital fame, and cultural phenomena through narrative psychology, semiotics, and mythic structure.It’s where creative analysis meets cultural criticism: essays that examine what our stories say about who we are, what we worship, and what we’ve forgotten.
Each piece offers insight into how narrative myth-making operates in the collective imagination.